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No city in the world embodies the MINI brand quite like Oxford, UK. The classic Mini was first built here in 1959, and since 2001, BMW Group has been producing the modern MINI on the same site. With the MINI Cooper Oxford Edition, the brand celebrates its British roots by incorporating the iconic Union Jack into a range of design details on the latest edition of the MINI Cooper 3-door. From the beginning, MINI has proved that big character can come in small packages. Born from the creative vision of Sir Alec Issigonis, the classic Mini was surprisingly spacious, unmistakable in design and perfectly at home darting through city streets. It quickly became a style icon and now, as part of BMW Group, it is a modern evolution of Issigonis’ original vision. MINI succeeds in finding a perfect balance between its illustrious heritage and contemporary innovation. To this day, the MINI remains a strong presence in city streets and pop culture alike around the world. MINI Plant Oxford holds a central place in the heritage and identity of the MINI brand. The plant is not merely a production facility, but the spiritual home of MINI and a continuation of the brand’s British roots. The MINI Cooper Oxford Edition carries these values to celebrate 25 years of modern MINI. Personalisation has always been a part of MINI’s DNA, as no two drivers are quite the same. MINI has always been about creating something that feels personal, whether through colour, details or little touches that make the difference. MINI releases numerous special editions worldwide, each inspired by local cultures and personal lifestyles, resulting in unique design concepts, in a way that only MINI can do. A wide range of customisation options – from striking paint finishes to characteristic design details – turns every MINI into a unique statement. Key design features such as the iconic bonnet stripes or the factory-fitted multitone roof are exemplary of this creative freedom. Recent special editions such as the MINI 60 Years Edition, the MINI Seven Edition, the MINI 1965 Victory Edition and the MINI Paul Smith Edition continue this tradition, reinterpreting the MINI character time and time again, all whilst appealing to a wide range of audiences. MINI Cooper Oxford Edition: Exterior. The MINI Cooper Oxford Edition wears its heart on its roof with the Union Jack sitting proudly on the white contrast roof, whose contemporary interpretation gives the vehicle a distinctive signature and resembles MINIs of the past. The central red and white stripe of the flag runs along the entirety of the car as a key design element, visually tying the exterior design together. The Oxford Edition is available in three exterior paint finishes: Chili Red, Indigo Sunset Blue and Blazing Blue. With white mirror caps providing an elegant contrast and subtle nod to MINIs of the past. The exterior is further enhanced by 18-inch Slide Spoke 2-tone wheels, which give the MINI Cooper 3-door a confident stance. Individually coordinated wheel hub and valve cap covers boost the overall edition design. MINI Cooper Oxford Edition: Interior. Look a little closer, and you’ll spot the details that make the Edition special. The Union Jack theme continues into the interior, with unique details such as a textured printed flag on the 6 o’clock steering wheel element. The floormats feature a circular Union Jack on the driver’s side, while the passenger-side floormat carries a circular chequered flag element as a nod to MINI’s racing heritage. Finally, there are unique door sills, so customers can celebrate 25 years of modern MINI every time they enter and exit their vehicle. Iconic design, historical references and modern technology come together in a clear statement to celebrate 25 years of modern MINI. MINI Lifestyle Collection: Oxford Capsule. Style doesn’t stop at the car. To match the vehicle edition, MINI has introduced a number of lifestyle products that pick up characteristic design features of the MINI Cooper Oxford Edition. The Oxford Capsule brings the edition’s signature style into everyday essentials, such as the MINI Traveller Bag, unisex T-shirts, a special cap, detailed MINI Oxford stickers and the iconic MINI Umbrella Walking Stick (always an essential in the British summer!). The textiles are finished in dark blue to mirror the optional Indigo Sunset Blue vehicle paintwork, while Union Jack-inspired details give the Oxford Capsule an authentic character. Key facts of the MINI Cooper Oxford Edition: Special Edition for MINI Cooper 3-Door Available as MINI Cooper C and MINI Cooper S White contrast roof with Union Jack graphic 18-inch Slide Spoke 2-tone wheels with edition-specific details on the wheel hub and valve cap covers Body colours: Chili Red and Indigo Sunset Blue Interior with Union Jack design details on the steering wheel and floor mats The MINI Cooper Oxford Edition is a separate and newly introduced special edition, distinct from the long-established Oxford Edition in the US market. Despite the similarity in name, the two refer to entirely separate products with no connection.

BMW UK is excited to announce the launch of the BMW M Driving Experience in the UK. This exclusive programme has been designed to offer unparalleled opportunities for drivers to immerse themselves in the world of BMW M. Participants will benefit from expert tuition in advanced driving techniques, gaining valuable skills under the guidance of BMW M certified instructors, driving a range of BMW M cars and other models from the BMW Group product portfolio The BMW M Driving Experience is now available in the UK, joining ten other participating international markets. The various available experiences offer participants an exciting and varied programme designed to build advanced driving skills in a professionally supervised environment. Each experience combines expert tuition with the thrill of driving BMW M models. Colette Healy, Marketing Director, BMW Group UK, said: “I am delighted that the BMW M Driving Experience has now launched in the UK. Whether you are an enthusiast eager to test the limits of the latest BMW M models or a new customer, the M Driving Experience offers something for everyone”. Those taking part in the BMW M Driving Experiences require a full, valid in-date driving licence which has been held for a minimum of two years. Drivers must have no more than six penalty points and must not have been convicted within the last five years of any serious motoring offences. All drivers must be over the age of 25 on the day of the event. Pirelli are the official tyre partner for the BMW M Driving Experience UK. All experience vehicles are fitted exclusively with Pirelli Tyres. Their premium tyre characteristics means that dynamic performance is maximised in a wide working range, for both wet and dry conditions. Pirelli’s tyre experts are on hand at all major BMW M Driving Experience events to monitor tyre conditions and replace when necessary. The BMW M Driving Experience includes the following activities: BMW M Racetrack Training. Now open to all motoring enthusiasts, the BMW M Racetrack Training is an immersive, full-day programme which takes place at the legendary Silverstone International Circuit. It offers guests the opportunity to choose between a range of BMW M models, including the BMW M2, BMW M3 Saloon and Touring and BMW M4 Coupe, on one of the world’s most famous racetracks. Participants will benefit from comprehensive theory sessions designed to enhance their understanding of BMW M models, including performance and technology, with a focus on how these learnings can be applied to everyday responsible driving. The day also features a series of practical, on-track exercises covering the ideal racing line, advanced car handling including drifting, and full circuit laps with professional instructor guidance. This experience promises to equip guests with the skills and confidence to safely explore the limits of BMW M’s most iconic products. BMW M Drift Academy. Designed for both seasoned enthusiasts and those eager to try their hand at advanced driving techniques, the BMW M Drift Academy offers guests the chance to master the art of drifting in a safe and professionally supervised environment. Sessions take place across specially prepared circuit skid pans located at some of the UK’s most prestigious tracks. This half-day experience provides expert tuition, where attendees will drive a high-performance BMW M model - either a BMW M2, BMW M3 or BMW M4 derivative. The focus of the programme is on developing precise throttle control, mastering advanced steering techniques, and learning how to recover a car safely if control is lost. These skills not only enhance the thrill of driving but also contribute to greater confidence and safety whilst driving on the road. BMW Driving Dynamics. The BMW Driving Dynamics session is a comprehensive full-day experience designed to teach participants fundamental vehicle control skills alongside advanced driving techniques. This expertly structured event equips guests with practical knowledge applicable to real-world driving situations, ensuring greater confidence and safety on the road. Attendees will have the opportunity to drive either BMW 2 Series or BMW 3 Series derivates throughout the day, demonstrating the exceptional versatility and everyday usability that define BMW’s vehicles. The breadth of experiences on offer showcase the sophisticated safety systems integrated into BMW M vehicles, ensuring participants not only enjoy the thrill of driving but also understand the cutting-edge technology that helps to keep them safe on the road. Whether you are an enthusiast eager to test the limits of the latest BMW M models, the M Driving Experience offers something for everyone. For more information, or to make a booking, please visit: bmwmdrivingexperience.bmw.co.uk For any specific questions or queries before booking, please contact: [email protected]

BMW enters an exciting new era of driving pleasure with its second Neue Klasse model, the new BMW i3. Since its unveiling in March, the trailblazing all-electric saloon has already generated strong customer demand and, from today, customers have an early opportunity to place an order with the new BMW i3 50 xDrive First Edition Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “The new BMW i3 is a groundbreaking car for us. As a fully electric model, it will be competing in a high-volume segment and is therefore extremely significant for the BMW Group. At the same time, we can already tell from the high level of interest in this model that it will be very well received by our customers. The start of orders on 18 June in First Edition form – ahead of the official market launch – is an important next step here.” Building on the BMW i3 50 xDrive’s comprehensive standard specification, the First Edition adds further standard-fit equipment. Based on the M Sport model, it includes M Sport exterior and interior design elements alongside features such as BMW Iconic Glow, the BMW 3D Head-Up Display and AC Charging Professional – increasing the AC charging rate from 11 kW to 22 kW. The BMW i3 50 xDrive First Edition is available to order now, priced from £57,905 OTR. At its official market launch in autumn 2026, the BMW i3 50 xDrive (WLTP, combined [EnVKV]: energy consumption 16.1 – 13.4 kWh/62 miles; CO₂ emissions: 0 g/mile; CO₂ class A) will be priced from £53,005 OTR, offering a single-charge range of up to 567 miles1 (WLTP). Mike Reichelt, Head of Neue Klasse BMW, explains: “The BMW 3 Series has been an icon of our brand for seven generations and therefore more than five decades. It encapsulates pure driving pleasure, innovation and timeless design. With the Neue Klasse and its technology clusters, we are literally skipping a vehicle generation. This is the DNA of our sporting saloon in a completely new vehicle concept as we write the next chapter in the BMW 3 Series success story". The BMW i3 exemplifies the new BMW design language: focused on the essentials in a modern, unmistakable style. With its 2.5-box design, the new BMW i3 offers a modern take on hallmark BMW saloon proportions and is immediately recognisable as a BMW 3 Series. Its silhouette is characterised by a long wheelbase, glasshouse set well back and short overhangs. The BMW-typical four-eyed face receives a modern interpretation, while the Neue Klasse design language guides a fresh front end. The BMW kidney grille and twin headlights merge as an innovative light signature into a single stylistic piece. The horizontal rear lights feature an L-shaped design in a new, abstract form which extends far into the shoulder area. Prominently flared wheel arches amplify the model’s broad, sporty stance. Taking BMW’s hallmark driver focus to a new level. Inside, the new BMW Panoramic iDrive with BMW Operating System X offers a unique display and operating system optimised around the driver. At its heart is the BMW Panoramic Vision, which projects content across the entire width of the lower area of the windscreen. The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The BMW Intelligent Personal Assistant plays a key role, enabling numerous vehicle functions, as well as navigation and media content, to be controlled using natural language. The introduction of large language model technology (LLM, Alexa+) results in a dialogue-based verbal interaction, enabling intuitive and intelligent exchanges. BMW i3 takes a technological leap forward with sixth-generation electric drive system. The BMW i3 50 xDrive is powered by two electric motors, one on each axel, resulting in a combined system output of 469 hp, a peak torque of 645 Nm and 0-to-62-mph acceleration in 4.7 seconds. The First Edition features identical motors and performance figures. In the new BMW i3, highly efficient sixth-generation BMW eDrive technology teams with the Heart of Joy control computer and BMW Dynamic Performance Control software stack to provide precise, effortless and assured driving characteristics. The Heart of Joy responds ten times faster than previous systems and reduces the number of control interventions necessary. Meanwhile, the Soft Stop function ensures the smoothest stopping action in the history of BMW, bringing the vehicle to a complete halt without any jerking or braking noises through precise control of the electric motors. The result is a whole new level of Sheer Driving Pleasure. The assisted driving experience also reaches new heights with BMW Symbiotic Drive, enabling a seamless interaction between assistance functions and the driver. With driver assistance activated, drivers can respond to situations in their own style by accelerating, steering or braking without deactivating the active assistance system. The optional Motorway Assistant enables hands-free assisted driving on the motorway at speeds of up to 81 mph (or the national speed limit) with automated lane changes after confirmation by eye signal2. Clear operating logic and displays ensure that assisted driving in the BMW i3 is always intuitive and controllable, enabling safe use of the highest SAE Level 2 automation. Long range, shorter charging times and bidirectional charging. The BMW i3 50 xDrive is powered by a high-voltage battery with new cylindrical cells and a net capacity of 108.7 kWh. The pack-to-open-body design of the battery housing turns it into a structural component. 800V technology significantly reduces charging times, enabling up to 263 miles of range to be added in just 10 minutes when connected to a 400 kW DC rapid charger3. Bidirectional charging is also supported. In First Edition specification, the BMW i3 50 xDrive offers a range of up to 563 miles1 (WLTP). The First Edition brings additional standard features inside the cabin. The interior of the BMW i3 50 xDrive First Edition includes additional standard features, such as electrically adjustable front multifunction seats, three-zone automatic climate control, sun protection glazing and steering wheel heating. The BMW 3D Head-Up Display is also standard fit. It is integrated above the BMW Panoramic Vision and projects selected content exclusively into the driver’s line of sight to enable precise spatial perception – especially useful when following navigation instructions. Further standard features include the Harman Kardon surround sound system, automatic tailgate operation and AC charging Professional – increasing the AC charging rate from 11 to 22 kW. Optional equipment available for the BMW i3 50 xDrive First Edition. Customers can add further personal touches to the BMW i3 50 xDrive First Edition via the options list, where rear seat heating, a panoramic glass sunroof with climate comfort glazing, and an electrically operated tow bar can be added. BMW Digital Premium can also be specified, bringing additional BMW Maps functionality, the Security Assistant and data for a wide range of entertainment. Additional driving and parking functions offered include Parking Assistant Plus, Parking Assistant Professional and the Motorway Assistant. A wide range of exterior colours, alloy wheels, interior designs and steering wheels. Six exterior paint finishes are available for the BMW i3 50 xDrive First Edition, including new M Le Castellet Blue. The alloy wheel portfolio comprises three aerodynamic options and a light-alloy variant – with sizes of 19- and 20-inches available. Inside, customers can choose from Contemporary and BMW M-themed interior designs in a variety of colours. A range of steering wheels offer further scope for customisation, including a white BMW Individual steering wheel (only in conjunction with the Contemporary interior design, Bicolour Digital White). All values are provisional. Available in most European countries, USA and Canada by the end of 2026. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle.

The Cannes Film Festival: the perfect venue for the new BMW flagship model - One of this year’s highlights is the comprehensively updated BMW 7 Series. The seventh generation of this luxury sedan is the brand’s flagship model and technology showcase. It will be presented to European audiences for the first time in Cannes The BMW 7 Series plays a pioneering role in introducing Neue Klasse technologies to the existing range of BMW models. It also marks the start of a technology rollout across all powertrain types and vehicle segments from which all future BMW automobiles will benefit. With the most extensive model update in the history of the BMW Group, the new BMW 7 Series sets new standards – particularly in the areas of design, digitalisation, comfort and electrified powertrain technology. Its monolithic exterior, the new BMW kidney Iconic Glow and the minimalist BMW Individual crystal headlights make for a striking presence. A world first is the BMW Individual Dual-Finish paintwork, which combines matt and metallic paint finishes in the same colour, with no visible transition where the two finishes meet. The interior of the BMW 7 Series combines luxurious materials and modern design with advanced technology. Highlights include the BMW Panoramic iDrive display and operating system introduced with the Neue Klasse, the first BMW Passenger Screen, the upgraded BMW Theatre Screen and an immersive lighting concept. The new BMW 7 Series also underscores the brand’s equitable drive-type approach. The powertrain range extends from efficient internal combustion engines with 48-volt mild-hybrid technology, through plug-in hybrid models, to fully electric variants with an electric range of over 720 kilometres according to WLTP. Sixth-generation BMW eDrive cylindrical cell technology is a key factor in this context. Advanced assistance systems with BMW Symbiotic Drive and AI integration. With advanced technologies and an increased use of artificial intelligence, the new BMW 7 Series Sedan sets new standards for comfort and safety in partially automated driving and parking. Innovative SAE Level 2 driver assistance systems and active safety features deliver tangible added value, while BMW Symbiotic Drive optimises the interaction between driver and vehicle. The European premiere of the new BMW 7 Series will take place during the film festival (12–23 May) right on “La Croisette”, the busiest boulevard in Cannes. The worldwide market launch of the new BMW 7 Series will begin in July 2026. Starring roles for the BMW 7 Series in movies and in Cannes. The BMW 7 Series has demonstrated its qualities as a luxury sedan in numerous movie and TV productions such as “Stranger Things”, “Mission: Impossible” and “Red Sparrow”. These vehicles driven by stars are the focus of an exhibition during the film festival. The cars on display include an E38 BMW 7 Series – the original car from the James Bond film “Tomorrow Never Dies”.