No city in the world embodies the MINI brand quite like Oxford, UK. The classic Mini was first built here in 1959, and since 2001, BMW Group has been producing the modern MINI on the same site. With the MINI Cooper Oxford Edition, the brand celebrates its British roots by incorporating the iconic Union Jack into a range of design details on the latest edition of the MINI Cooper 3-door. From the beginning, MINI has proved that big character can come in small packages. Born from the creative visi

BMW UK is excited to announce the launch of the BMW M Driving Experience in the UK. This exclusive programme has been designed to offer unparalleled opportunities for drivers to immerse themselves in the world of BMW M. Participants will benefit from expert tuition in advanced driving techniques, gaining valuable skills under the guidance of BMW M certified instructors, driving a range of BMW M cars and other models from the BMW Group product portfolio The BMW M Driving Experience is now availa

BMW enters an exciting new era of driving pleasure with its second Neue Klasse model, the new BMW i3. Since its unveiling in March, the trailblazing all-electric saloon has already generated strong customer demand and, from today, customers have an early opportunity to place an order with the new BMW i3 50 xDrive First Edition Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “The new BMW i3 is a groundbreaking car for us. As a fully electric model, it

The Cannes Film Festival: the perfect venue for the new BMW flagship model - One of this year’s highlights is the comprehensively updated BMW 7 Series. The seventh generation of this luxury sedan is the brand’s flagship model and technology showcase. It will be presented to European audiences for the first time in Cannes The BMW 7 Series plays a pioneering role in introducing Neue Klasse technologies to the existing range of BMW models. It also marks the start of a technology rollout across all

BMW Group Classic publishes digital historical model overviews for use by the general public and supplements the recently revised BMW Group Online Archive with a comprehensive historical online product catalog of the BMW, Mini and BMW Motorrad brands. First, the historic model overviews of the Mini and BMW Motorrad brands were made available to the general public in 2021. The historical model overview of the BMW brand is now also available online. This research tool is available for me