BMW enters an exciting new era of driving pleasure with its second Neue Klasse model, the new BMW i3. Since its unveiling in March, the trailblazing all-electric saloon has already generated strong customer demand and, from today, customers have an early opportunity to place an order with the new BMW i3 50 xDrive First Edition Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “The new BMW i3 is a groundbreaking car for us. As a fully electric model, it